Why use a super standard, easy, one-click-compliant hyperlink when you can use some stupid, ugly widget loaded, two-clicks-needing annoyance instead?

Even the world famous good-UI-design-superstar does a weird thing for its Belgian front page:

Look, it's not so difficult:

Good point
Very, very good point. Apple's choice is understandable, they're all about widget-loading (hehehe), but why in god's name would Fortis do the same.......
My guess: their superintelligent coders only had a free script for button-activated cookies.
Bert
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